Skip to main content

Making decisions

(Published in Business Mirror under Mirror Image column, June 23, 2010)

Sixty thousand barrels of oil a day, according to US government estimates, are being spilled into the ocean as a result of the Gulf of Mexico oil leak, which started in April. According to senior officials, this is the worst environmental disaster the US has ever faced, and there is no end in sight until relief wells come into operation, probably in August.

British Petroleum, which operates the leaking oil well, said the disaster has already cost it $2 billion. The number of claimants, standing at 64,000, is still growing as the oil continues to spew from the broken wellhead. The damage to the environment will entail huge amounts to repair.

In the investigation of the US House of Representatives, BP’s CEO was accused of being oblivious to the risks of his company’s deep-water operations; he said he was “deeply sorry” for the catastrophic Gulf coast oil spill.

A closer look at the root cause reveals a combination of misjudgment and faulty facilities. A BBC report said a rig worker claimed a leak was found even weeks before the accident in one of two control pods directing the flow of hydraulic fluid. Both BP and the operator of the rig were informed, he said.

As the report went, instead of shutting down the entire rig to carry out the necessary repairs, BP just closed the defective unit. This meant it was relied entirely on the other control pod to cope with the problem, which at the time some workers were already describing as “a nightmare well”.

Was the BP CEO utterly unmindful of the risks associated with deep-water operations? Wasn’t he in control of the situation and unable to assess the uncertainties? Were the rig workers and supervisors oblivious of the imminent disaster but just shrugged it off as something under control?

Accidents like oil spills during production are mainly due to human mistakes, as well as equipment failure. Human errors happen when one ignores uncertainty and assumes predictability. It’s always tempting for decision-makers to just believe that their own ability and actions can overcome the effects of uncertainties.

When making decisions, it is supremely important to take full account of uncertainty. One model, put forward by Makridakis, Hogart and Gaba in their book Dance with Chance, is to use the three A’s—first Accept, second Assess, and third Augment the uncertainty of the situation.

Accepting that uncertainties are beyond one’s control is the first step. This entails not sitting back and waiting, but taking a realistic view of uncertainties, but a concerned view that accidents are not within our control.

It’s surprising that despite numerous oil spills and accidents in the past, executives of oil firms still take the relaxed view that everything is under control.

This brings the need to assess the situation—understanding the information at hand. This means assessing what relevant information is needed to make a decision and understanding the potential impact of that decision.

Instead of shutting down the entire rig to carry out the necessary repairs, BP just closed the defective control pod, which meant relying completely on another defective control pod. This decision failed to assess the potential dangers of continuing operations with a defective control pod.

Last is to augment. It’s unfortunate that many people fail to augment and end up having to deal with surprising consequences. Augmenting is the most important step in dealing with uncertainties as this entails actions that mitigate risks through disaster planning and preparedness.

Equipment and facilities enhancements and modifications, and advancement in new technology will be needed to minimize the risk of such deep-water oil leaks. Building a culture of tighter safety might have prevented the disaster. Tighter regulations, as well, are needed to augment the safety measures of oil companies.

It seems that BP executives failed to augment the uncertainties they’re facing, and instead continued to operate on defective facilities. This is how disasters happen.
---------------------------

“Mirror Image” is a rotating column featuring writers from the DLSU Professional Schools Inc.

Reynaldo C. Lugtu Jr. teaches management and marketing courses in the MBA Program of De La Salle University Graduate School of Business. He may be e-mailed at rlugtu2002@yahoo.com, or visit his blog at http://rlugtu.blogspot.com.

Comments

IrishTechJobs said…
I've been following and reading your blog for a while now, some interesting points of view.


Phil Finane | Direct Source Network

Popular posts from this blog

Can outsourcing be stopped?

((Published in the BusinessMirror under the Mirror Image column, Nov 11, 2008) Now that President-elect Barack Obama will be inaugurated on January 20, 2009, many are holding their breath, especially the business-process outsourcing companies in India, the Philippines and others, as to how he can turn around the outsourcing of jobs from the United States. In debates and on the road, Obama repeatedly said that if elected, he would discourage companies from “shipping jobs overseas” by taking away tax breaks, or by giving benefit to those corporations that keep jobs domestically. “We can keep giving tax breaks to companies that ship jobs overseas, or we can give tax benefits to companies that invest right here in New Hampshire,” Senator Obama said at a joint appearance with Sen. Hillary Clinton in Unity, New Hampshire. According to CIO magazine, economists and legal advisers contacted about those comments said they are unaware of any specific tax breaks aimed at offshoring or outsourcing ...

Facebook addiction

(Published in Manila Standard Today under the Greenlight Column, January 10, 2011) I was recently invited by a Communications Arts class of De La Salle University to talk about the ill effects of Facebook among the youth. “Ill effects among the youth?”, I asked. I have studied the good, the bad, and the ugly sides of Facebook in the workplace. We always see its good side because most of us are active users. But the dark side in the work place is apparently the decline of productivity based on a number of studies. But understanding the ill effects among the youth struck me because I have two teenage daughters who spend hours in the veritable social network site; and I oftentimes ask them to stop and instead concentrate on studying. So this topic interested me as I wanted to understand its potential ill effects to my kids. Surveying Facebook users To put some credence in the talk, I asked the student organizers and my daughter to help me to conduct an exploratory study through a...

Can outsourcing be stopped, really?

(Published in Business Mirror under the Free Enterprise column, January 11, 2012) IN 2008, I wrote an article in BusinessMirror titled “Can outsourcing be stopped?” where I mentioned Barack Obama’s repeated spiel in his campaigns that, if elected, he would discourage companies from “shipping jobs overseas” by taking away tax breaks, or by giving benefit to those corporations that keep jobs domestically. From then on, the US government did not have a clear policy on outsourcing; thus, the business process outsourcing industry in the Philippines and elsewhere like India still experienced spectacular double-digit growth, helping spur the economies of the two countries. But just last week, President Obama jumpstarted an effort to urge US business leaders to keep jobs at home instead of outsourcing them overseas as he rolled out a new election-year theme aimed at courting middle-class voters. This has been the long-standing campaign of the US government against outsourcing, which was...