(Published in the cover story of Asian Communications, an international trade journal, July 2002 issue) Reynaldo C Lugtu jr, who is writing his business administration doctorate at De LaSalle University, The Philippines, links SMS to productivity and organisational identification. SMS text messaging to mobile phones has caught everyone by surprise. An astounding 75 billion text messages were sent globally in Q1 2002, representing an increase of more than 50 per cent on the same period in 2001. The Philippines, text capital of the world, exchange an average of 120 million text messages per day - or more than 10 text messages per subscriber per day. According to Mobile Lifestream, a research firm, SMS will be used for another seven years because handsets, standards and awareness are all here today. Despite all these, SMS is still largely a consumer phenomenon and corporate applications are limited. At the basic level, many workers send SMS for collaboration, providing appointmen
This blog features a collection of my articles, essays, and research studies on business, management, and social issues and subjects published in local (Philippines) and international publications. It also includes selected speeches and talks to academic and professional audience. (The views and comments in this blog do not reflect those of my past, present, and future employers)