Articles, essays, and talks of Rey Lugtu

(Published in the cover story of Asian Communications, an international trade journal, July 2002 issue) Reynaldo C Lugtu jr, who is writing his business administration doctorate at De LaSalle University, The Philippines, links SMS to productivity and organisational identification. SMS text messaging to mobile phones has caught everyone by surprise. An astounding 75 billion text messages were sent globally in Q1 2002, representing an increase of more than 50 per cent on the same period in 2001. The Philippines, text capital of the world, exchange an average of 120 million text messages per day - or more than 10 text messages per subscriber per day. According to Mobile Lifestream, a research firm, SMS will be used for another seven years because handsets, standards and awareness are all here today. Despite all these, SMS is still largely a consumer phenomenon and corporate applications are limited. At the basic level, many workers send SMS for collaboration, providing appointmen

(Published in 160 Characters SMS and Mobile Messaging Association, a leading UK-based not-for-profit membership association for mobile messaging professionals, www.160characters.org; May 10, 2002) Executive Summary This study examined the correlation between patters of SMS use among employees and its organizational outcomes as productivity, efficiency, collaboration, and organizational identification. The frequency of SMS per day, SMS frequency exchanged with co-workers and managers, and SMS time sent are correlated to organizational outcomes. Cellphone ownership, i.e. if cellphone is issued by company or not, strongly correlates with organizational identification. Likewise, the level of an employee in the organization strongly correlates with the value attached to the SMS message. Background of the Study Introduction SMS, which stands for Short Message Service, has been around since December 1992. It is part of the GSM digital mobile standard, which means that it works in many parts