(Published in Businessworld Online on April 3, 2008 under the Openhouse column of itmatters.com.ph, see link ) High growth in digital content offers significant opportunities for telecommunications service providers. But their ability to capitalize on this potential is a point of contention and debate. Telcos clearly need upgraded networks and technology platforms to handle more sophisticated content and to extend their market. And, equally important, they must begin delivering value beyond just access, providing a change in consumer experience and grabbing their share of emerging channel advertising revenue. The market for digital content is growing rapidly and is forecasted to reach $135 billion by 2010. Naturally, the telecommunications industry is focused on gaining a sizeable share of this market, as voice telephony revenues decline. With digital convergence blurring the boundaries of telecom and media, service providers can now expand their market to include areas of media and a
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